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Your Island Pages Consolidates and “shines.”

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Your Island Pages Consolidates and “shines.”










HONOLULU (PRWEB) October 29, 2005

Ad Ventures Hawaii, LLC, the fast growing yellow page company in Hawaii, announced its new branding campaign for Maui, Kauai, Big Island, and Oahu: Your Island Yellow Pages! and its first magazine quality – gloss pages phone book to hit Hawaii’s market with Kauai directory in November, followed by Maui in December, Oahu and Big Island in January 2006.

Instead of separate white and yellow page directories, Oahu users will receive one book with gloss pages that will include island-wide white and yellow pages. The integration of two books into one will be conveniently sized, easy to use with larger type, most up-to-date, and aesthetically pleasing.

“We want to offer the Oahu market the best of both worlds,” said Cindy Sortor, President and CEO of Ad Ventures Hawaii, LLC. “The advent of gloss recyclable yellow pages will allow us to offer a complete directory and still keep the physical features of the directory small and manageable with larger type.”

The unique product differentiation and attractive format of Ad Ventures Hawaii, LLC’s new gloss yellow pages is expected to increase consumer usage, — helping local businesses to increase sales and profit margins through call volumes.

“Through our revamped efforts in supplying the island with yet a better phone book, we will assist local businesses with affordable advertising with the emphasis on creating Your Island Yellow Pages,” said Sortor.

Every Oahu phone book distributed by Your Island Yellow Pages! will be a complete island-wide listed directory, - zoned in five areas (Honolulu, East Honolulu, Windward, Central North Shore, and West Oahu). The zoned areas are to help advertisers choose which geographic location they would like to target with display advertising. (Targeted for advertisers to efficiently maximize returns on investment!) In turn, end-users will have the benefit of conveniently referring to businesses in their local area and businesses will save thousands of dollars in areas they don’t serve.

“This launch is a significant step in a plan to bring Your Island Yellow Pages! innovative product ahead of the competition to better serve our end-users. Our sophisticated targeting solutions, including zoned advertising placements, internet marketing programs, call count measurement including paper call, and audit systems offers local businesses and consumers solutions no other yellow page directory offers,” said Hanh Le, Marketing Director of Ad Ventures Hawaii, LLC.

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