Hawaiian Grown TV - Hawaii Big Island Beef Producers - Kukaiau Ranch
Instead of raising grain-fed beef, Kukaiau Ranch Manager Doug raises grass-fed cattle, which dine on local grasses. Of course, there is a down side. Grass-fed cattle dont grow as fast or as big as grain-fed beef. However, proponents argue that grass-fed cows are healthier and tastier. David S. De Luz, Sr., whose Toyota and Mazda dealerships sell more than 0 million worth of cars each year, has put million into a formerly bankrupt Paauilo slaughterhouse. The car dealer turned cattle baron who owns the 10000-plus acre Kukaiau Ranch, plans to make Hawaii Big Island Beef a premium grass-fed brand for consumers who want red meat but dont want the growth hormones, pesticides and antibiotics that normally go along with it. Of course, many consumers are willing to pay more for beef that doesnt come with what they see as unwanted additives. De Luz hopes that by tapping into the growing market for additive-free beef, the price ranchers get for grass-fed cattle on the Big Island will be able to compete with the price they receive for cattle shipped to the mainland. One way to make raising grass-fed cattle more competitivebranding. Like Kona coffee or Maui onions, De Luz plans to capitalize on the allure of the Aloha State and sell it back to mainland consumers. His cattle will not only be born on the Big Island, they will be raised and slaughtered there, too. The big ranchers are doing well despite a litany of potentially catastrophic problems, including environmental …
Hawaiian Grown TV - Hawaii Big Island Beef Producers - Kukaiau Ranch
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